{"id":364,"date":"2026-02-20T14:08:40","date_gmt":"2026-02-20T13:08:40","guid":{"rendered":"https:\/\/izi-group.fr\/izigroupsas\/?page_id=364"},"modified":"2026-02-20T14:14:26","modified_gmt":"2026-02-20T13:14:26","slug":"faq","status":"publish","type":"page","link":"https:\/\/izi-group.fr\/izigroupsas\/faq\/","title":{"rendered":"Faq"},"content":{"rendered":"\n<p>Objections fr\u00e9quentes :<\/p>\n\n\n\n<p><strong>L&#8217;emailing ne fonctionne plus de nos jours.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019emailing de masse fonctionne mal. L\u2019emailing cibl\u00e9 et segment\u00e9 fonctionne tr\u00e8s bien en B2B, surtout lorsque le message est pertinent pour le d\u00e9cideur.<\/li>\n<\/ul>\n\n\n\n<p><strong>On ne veut pas d\u00e9grader notre image.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Justement, nous travaillons sur un message professionnel, contextualis\u00e9 et non intrusif. L\u2019objectif est d\u2019ouvrir une conversation, pas de faire du spam.<\/li>\n<\/ul>\n\n\n\n<p><strong>On pr\u00e9f\u00e8re le phoning.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019emailing peut justement pr\u00e9parer le terrain au phoning. Un prospect qui a d\u00e9j\u00e0 vu votre marque sera plus r\u00e9ceptif<\/li>\n<\/ul>\n\n\n\n<p><strong>Quel est le taux de transformation?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En B2B, tout d\u00e9pend du ciblage et de l\u2019offre. L\u2019objectif n\u2019est pas un volume massif de r\u00e9ponses, mais des opportunit\u00e9s qualifi\u00e9es \u00e0 fort potentiel.\u201d Vous devez repositionner sur la qualit\u00e9, pas la quantit\u00e9<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objections fr\u00e9quentes : L&#8217;emailing ne fonctionne plus de nos jours. On ne veut pas d\u00e9grader notre image. On pr\u00e9f\u00e8re le phoning. Quel est le taux de transformation?<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-364","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/pages\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/pages\/364\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/pages\/364\/revisions\/365"}],"wp:attachment":[{"href":"https:\/\/izi-group.fr\/izigroupsas\/wp-json\/wp\/v2\/media?parent=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}